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Think your organization is too large or too political to adopt agile marketing? You might take inspiration from the U.S. CTO Todd Park, who has ignited a number of agile projects in the U.S. federal government and — isn't there...
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3 keys ways to increase traffic to your mHealth blog are revealed
Today I'm giving a presentation at the Marketing Operations Executive Summit on agile marketing.
The Uncanny CMO – CIO Big Data Fixation | Time To Look Beyond
a detailed exploration of Big Data, where ownership lies, and how best to visualize incorporating it as we move forward towards provision of improved care....
Marketing Strategy - Agile marketing prioritizes the needs of the customer and focuses on a rapid response to customers and current trends. Here are five reasons you should consider adopting the strategies of ...
Agile marketing is a hot topic. But, what exactly is agile marketing? And, why is the concept suddenly en vogue? It turns out that there are some very compelling reasons to consider agile marketing.
Agile project management is something that many tech teams have adopted in the past few years, to rapidly build and develop new products, and to finesse existing ones. There is a focus on sprints, and on getting things done quickly.
Increasingly, we are seeing the signs that marketing teams are also becoming more agile. Consider the amount of advertising and marketing that is based around a news hook. This is nothing new, but it seems to be on the rise.
Social media might be one reason why agile marketing is on the rise. Brands have spent the last few years figuring out how to react on the likes of Twitter and Facebook. They now know what works, in terms of the type of content they share and produce. Social media has also allowed a lot of brands to establish a new tone of voice: more human, more transparent, and - as we shall see - more humourous.
The ability to react quickly on social channels is important, to nip things in the bud, and to encourage interaction and engagement. Many companies are now doing this well, and some have figured out that rapid response can be applied to marketing more broadly. If done correctly, it will be amplified on social media (note the number of 'favourites' and 'retweets' in the Super Bowl tweets below). Earned media FTW.
I thought I’d compile a bunch of examples of agile marketing, although, by way of a caveat, some of these things may have been planned a little while in advance. While I can’t be absolutely sure of the processes involved or speed of execution, I do know that these examples are mainly ‘reactionary’, be that a response to a news story, to customer or user feedback, or to another brand. I have a bunch of ideas on how to structure an agile marketing team and the kind of processes to put in place, but I’ll explore all of that in a separate post.
Ok, let’s check them out...
Taras provides a nice overview of Agile marketing. This is will be especially useful for those just getting introduced to the discipline
Marketing Strategy - Marketers are planning to boost spending on Big Data in 2013, hiring employees dedicated to analytics and building systems to keep up with the fire hose of information being generated ...
I've been speaking to a lot of people about content marketing lately. A common theme I'm hearing is that folks have decided to execute on their content m
Building a team and a process is critical for content creation and marketing.
A recent survey of sales and marketing professionals found that just 16% believe that their teams' activities are fully aligned, and one in 10 respondents say they are not aligned at all.
This post sponsored by the Enterprise CIO Forum and HP. John Dodge posted a video over on the Enterprise CIO Forum titled "Enter the chief marketing tec (A Marketing Technology Office…The next fad?
Learn how an agile approach to marketing management may be the single most valuable decision your organization can make. Plus, examples of successful agile mark
Great insight into rapid marketing in today
Pharma are behind the digital curve. Good advice here
e detailing is content marketing. Good advice.
I've written previously about how to write user stories. But as I've gained more experience implementing Agile Marketing, I've realized that it's not e
Jim is a leading authority on agile marketing. I highly recomment mHealth and Digital Health marketers read his blog regularly
What is agile marketing? According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach
Mindjet's CMO, Jascha Kaykas-Wolff, tells the tale of Agile Marketing from graph to story to map.
Does your mHealth firm have a marketing problem? Learn how an agile marketing process is the fix.
Entrepreneurship is all about creativity, and for a company to grow in new markets where agile marketing strategies are at play, creativity is key. But everyone
Your mHealth marketing starts with a vision, an intention. An agile process expands your vision into something you cannot imagine right now.
Best Buy may have fallen on hard times but a decade ago the big box retailer was one of the first “bricks and clicks” to embrace the use of personas in all aspects of marketing and e-co...
Combine lean, agile and start-up techniques effectively. Avoid analysis paralysis. Fail fast and early. Adapt and change. Create something truly valuable. Be better or different. Pivot or persevere. Accelerate by batching, continuation and pulling. Measure progress using innovation accounting.
New research shows that a handheld mobile device can check patients' HIV status with just a finger prick, and synchronize the results in real time with electronic health records.
Here's a tool- a cheat sheet- to get you thinking about and flesh out your mHealth Buyer Personas.
Developing a comprehensive buyer persona is key to understanding anc connecting with your buyers. HEre's a detailed look at how to create effective buyer personas. I hopw you find it worthwhile.
The author makes a good point about the inportance of the CTO in the marketing process. All the more reason to consider creating a Chief Marketing Technologist for your mHealth brand.